{"id":4334,"date":"2023-05-16T15:08:10","date_gmt":"2023-05-16T15:08:10","guid":{"rendered":"https:\/\/techtonikamedia.com\/?p=4334"},"modified":"2023-05-16T15:08:19","modified_gmt":"2023-05-16T15:08:19","slug":"techtonika-insight-2-strategia-de-brand-in-5-intrebari","status":"publish","type":"post","link":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/","title":{"rendered":"Techtonika Insight 2 – Strategia de brand \u00een 5 \u00eentreb\u0103ri"},"content":{"rendered":"\n

\u00cen edi\u021bia anterioar\u0103 a newsletterului Techtonika Media am explorat importan\u021ba brandului \u0219i cum un efort de branding bine structurat impacteaz\u0103 pozitiv decizia de cump\u0103rare. <\/p>\n\n\n\n

Dac\u0103 nu ai apucat s\u0103 cite\u0219ti insightul, no worries, il g\u0103se\u0219ti <\/strong>aici.<\/strong><\/a><\/p>\n\n\n\n

Construirea unei strategii de brand este esen\u021bial\u0103 pentru orice afacere, indiferent de m\u0103rime sau domeniu de activitate. Dar cum \u0219tim c\u0103 am dezvoltat o strategie de brand puternic\u0103 \u0219i coerent\u0103? <\/p>\n\n\n\n

Ca un prim punct de pornire, am identificat cinci \u00eentreb\u0103ri de baz\u0103 la care fiecare business ar trebui s\u0103 r\u0103spund\u0103 \u00een acest proces. <\/p>\n\n\n\n

1. Care este publicul \u021bint\u0103 al afacerii mele?<\/strong><\/p>\n\n\n\n

Primul pas \u00een dezvoltarea unei strategii de brand este s\u0103 identific\u0103m publicul \u021bint\u0103. <\/p>\n\n\n\n

Identificarea \u0219i definirea avatarului clientului (buyer persona<\/strong>) este un aspect esen\u021bial al dezvolt\u0103rii unei strategii de brand eficiente.

Iat\u0103 dou\u0103 statistici care subliniaz\u0103 importan\u021ba acestui aspect:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


2.\u00a0Care este promisiunea de baz\u0103 a brandului meu?<\/strong><\/p>\n\n\n\n

Odat\u0103 ce am identificat publicul \u021bint\u0103, urm\u0103torul pas este s\u0103 definim promisiunea de baz\u0103 a brandului. Ce anume ofer\u0103 business-ul\/serviciul\/produsul meu clien\u021bilor? <\/p>\n\n\n\n

De exemplu, poate c\u0103 am cele mai bune pre\u021buri.<\/p>\n\n\n\n

Promisiunea de brand<\/strong> este un aspect cheie al dezvolt\u0103rii unei strategii de brand eficiente, care poate influen\u021ba alegerea consumatorilor \u0219i fidelitatea fa\u021b\u0103 de brand. Iat\u0103 dou\u0103 statistici care eviden\u021biaz\u0103 importan\u021ba acestei promisiuni:<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3.\u00a0Care este concuren\u021ba mea \u0219i cum pot diferen\u021bia brandul meu?<\/strong><\/p>\n\n\n\n

Indiferent de industrie, exist\u0103 \u00eentotdeauna concuren\u021b\u0103. Dac\u0103 nu exist\u0103 concuren\u021b\u0103 pe o anumit\u0103 ni\u0219\u0103, trebuie s\u0103 ne \u00eentreb\u0103m dac\u0103 oare nu exist\u0103 cerere pentru ce urmeaz\u0103 s\u0103 lans\u0103m. <\/p>\n\n\n\n

Prin urmare, este important s\u0103 identific\u0103m cine sunt competitorii direc\u021bi \u0219i \u201ecum pot diferen\u021bia brandul meu de al lor?\u201d. Acest lucru poate fi realizat prin analiza SWOT<\/strong> (puncte tari, puncte slabe, oportunit\u0103\u021bi \u0219i amenin\u021b\u0103ri) \u0219i prin dezvoltarea unei propuneri unice de v\u00e2nzare (PUV)<\/strong>. O PUV clar\u0103 \u0219i bine definit\u0103 v\u0103 permite s\u0103 comunica\u021bi \u00een mod eficient cum este diferit brandul dvs. de cel al concuren\u021bilor.<\/p>\n\n\n\n

4.\u00a0Cum voi comunica mesajul meu de brand?<\/strong><\/p>\n\n\n\n

Odat\u0103 ce am r\u0103spuns la primele 3 \u00eentreb\u0103ri, urm\u0103torul pas este s\u0103 decid cum comunic mesajul meu de brand.<\/p>\n\n\n\n

Acest lucru poate fi realizat prin alegerea canalelor de marketing, cum ar fi reclamele online sau print, participarea la evenimente sau prin intermediul marketingului prin e-mail sau social media. <\/p>\n\n\n\n

Un aspect foarte important este s\u0103 m\u0103 asigur c\u0103 toate mesajele de marketing sunt coerente<\/strong> \u0219i, mai ales, consecvente<\/strong> ca mesaj de brand. <\/p>\n\n\n\n

5. Cum voi m\u0103sura succesul strategiei mele de brand?<\/strong><\/p>\n\n\n\n

Ultimul pas \u00een dezvoltarea unei strategii de brand este s\u0103 decid cum voi m\u0103sura succesul si ce KPI(key performance indicators) relevan\u021bi<\/strong> aleg s\u0103 urm\u0103resc, cum ar fi cre\u0219terea num\u0103rului de clien\u021bi sau cre\u0219terea veniturilor. <\/p>\n\n\n\n

De asemenea, este important s\u0103 monitorizez \u0219i s\u0103 analizez performan\u021ba brandului \u00een timp, astfel \u00eenc\u00e2t s\u0103 pot ajusta strategia, dac\u0103 este necesar. \u00centr-o prim\u0103 etap\u0103 de comunicare, pot constata c\u0103 este nevoie s\u0103 pivotez \u00een modul de comunicare. <\/p>\n\n\n\n

Strategia de brand, a\u0219adar, te ajut\u0103 s\u0103 ac\u021bionezi organizat, \u00een scopuri de business bine definite. R\u0103spunsurile la aceste 5 \u00eentreb\u0103ri \u00ee\u021bi vor aduce mult mai mult\u0103 claritate asupra direc\u021biei de dezvoltare \u0219i a ac\u021biunilor derulate.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen edi\u021bia anterioar\u0103 a newsletterului Techtonika Media am explorat importan\u021ba brandului \u0219i cum un efort de branding bine structurat impacteaz\u0103 pozitiv decizia de cump\u0103rare.  Dac\u0103 nu ai apucat s\u0103 cite\u0219ti insightul, no worries, il g\u0103se\u0219ti aici. Construirea unei strategii de brand este esen\u021bial\u0103 pentru orice afacere, indiferent de m\u0103rime sau domeniu de activitate. Dar cum \u0219tim c\u0103 am […]<\/p>\n","protected":false},"author":1,"featured_media":4345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight"],"yoast_head":"\nTechtonika Insight 2 - Strategia de brand \u00een 5 \u00eentreb\u0103ri - Techtonika<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Techtonika Insight 2 - Strategia de brand \u00een 5 \u00eentreb\u0103ri - Techtonika\" \/>\n<meta property=\"og:description\" content=\"\u00cen edi\u021bia anterioar\u0103 a newsletterului Techtonika Media am explorat importan\u021ba brandului \u0219i cum un efort de branding bine structurat impacteaz\u0103 pozitiv decizia de cump\u0103rare.  Dac\u0103 nu ai apucat s\u0103 cite\u0219ti insightul, no worries, il g\u0103se\u0219ti aici. Construirea unei strategii de brand este esen\u021bial\u0103 pentru orice afacere, indiferent de m\u0103rime sau domeniu de activitate. Dar cum \u0219tim c\u0103 am […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/\" \/>\n<meta property=\"og:site_name\" content=\"Techtonika\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T15:08:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-16T15:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/techtonikamedia.com\/wp-content\/uploads\/2023\/05\/TKM_Insight_10-Apr-23For-Article.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/techtonikamedia.com\/#website\",\"url\":\"https:\/\/techtonikamedia.com\/\",\"name\":\"Techtonika\",\"description\":\"Techtonika\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/techtonikamedia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/techtonikamedia.com\/wp-content\/uploads\/2023\/05\/TKM_Insight_10-Apr-23For-Article.jpg\",\"contentUrl\":\"https:\/\/techtonikamedia.com\/wp-content\/uploads\/2023\/05\/TKM_Insight_10-Apr-23For-Article.jpg\",\"width\":1080,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#webpage\",\"url\":\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/\",\"name\":\"Techtonika Insight 2 - Strategia de brand \\u00een 5 \\u00eentreb\\u0103ri - Techtonika\",\"isPartOf\":{\"@id\":\"https:\/\/techtonikamedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#primaryimage\"},\"datePublished\":\"2023-05-16T15:08:10+00:00\",\"dateModified\":\"2023-05-16T15:08:19+00:00\",\"author\":{\"@id\":\"https:\/\/techtonikamedia.com\/#\/schema\/person\/854dec65ecb60b86defe9b426d6854c4\"},\"breadcrumb\":{\"@id\":\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/techtonikamedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Techtonika Insight 2 – Strategia de brand \\u00een 5 \\u00eentreb\\u0103ri\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/techtonikamedia.com\/#\/schema\/person\/854dec65ecb60b86defe9b426d6854c4\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/techtonikamedia.com\/#personlogo\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bfb2b9a37bd49be0288f6326ef5e217bdbd02e6617a079b360957d7465a41e19?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bfb2b9a37bd49be0288f6326ef5e217bdbd02e6617a079b360957d7465a41e19?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/techtonikamedia.com\"],\"url\":\"https:\/\/techtonikamedia.com\/ro\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Techtonika Insight 2 - Strategia de brand \u00een 5 \u00eentreb\u0103ri - Techtonika","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/","og_locale":"ro_RO","og_type":"article","og_title":"Techtonika Insight 2 - Strategia de brand \u00een 5 \u00eentreb\u0103ri - Techtonika","og_description":"\u00cen edi\u021bia anterioar\u0103 a newsletterului Techtonika Media am explorat importan\u021ba brandului \u0219i cum un efort de branding bine structurat impacteaz\u0103 pozitiv decizia de cump\u0103rare.  Dac\u0103 nu ai apucat s\u0103 cite\u0219ti insightul, no worries, il g\u0103se\u0219ti aici. Construirea unei strategii de brand este esen\u021bial\u0103 pentru orice afacere, indiferent de m\u0103rime sau domeniu de activitate. Dar cum \u0219tim c\u0103 am […]","og_url":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/","og_site_name":"Techtonika","article_published_time":"2023-05-16T15:08:10+00:00","article_modified_time":"2023-05-16T15:08:19+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/techtonikamedia.com\/wp-content\/uploads\/2023\/05\/TKM_Insight_10-Apr-23For-Article.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Scris de":"admin","Timp estimat pentru citire":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/techtonikamedia.com\/#website","url":"https:\/\/techtonikamedia.com\/","name":"Techtonika","description":"Techtonika","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/techtonikamedia.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"ImageObject","@id":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#primaryimage","inLanguage":"ro-RO","url":"https:\/\/techtonikamedia.com\/wp-content\/uploads\/2023\/05\/TKM_Insight_10-Apr-23For-Article.jpg","contentUrl":"https:\/\/techtonikamedia.com\/wp-content\/uploads\/2023\/05\/TKM_Insight_10-Apr-23For-Article.jpg","width":1080,"height":1080},{"@type":"WebPage","@id":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#webpage","url":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/","name":"Techtonika Insight 2 - Strategia de brand \u00een 5 \u00eentreb\u0103ri - Techtonika","isPartOf":{"@id":"https:\/\/techtonikamedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#primaryimage"},"datePublished":"2023-05-16T15:08:10+00:00","dateModified":"2023-05-16T15:08:19+00:00","author":{"@id":"https:\/\/techtonikamedia.com\/#\/schema\/person\/854dec65ecb60b86defe9b426d6854c4"},"breadcrumb":{"@id":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/techtonikamedia.com\/ro\/techtonika-insight-2-strategia-de-brand-in-5-intrebari\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/techtonikamedia.com\/"},{"@type":"ListItem","position":2,"name":"Techtonika Insight 2 – Strategia de brand \u00een 5 \u00eentreb\u0103ri"}]},{"@type":"Person","@id":"https:\/\/techtonikamedia.com\/#\/schema\/person\/854dec65ecb60b86defe9b426d6854c4","name":"admin","image":{"@type":"ImageObject","@id":"https:\/\/techtonikamedia.com\/#personlogo","inLanguage":"ro-RO","url":"https:\/\/secure.gravatar.com\/avatar\/bfb2b9a37bd49be0288f6326ef5e217bdbd02e6617a079b360957d7465a41e19?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bfb2b9a37bd49be0288f6326ef5e217bdbd02e6617a079b360957d7465a41e19?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/techtonikamedia.com"],"url":"https:\/\/techtonikamedia.com\/ro\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/posts\/4334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/comments?post=4334"}],"version-history":[{"count":1,"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/posts\/4334\/revisions"}],"predecessor-version":[{"id":4347,"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/posts\/4334\/revisions\/4347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/media\/4345"}],"wp:attachment":[{"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/media?parent=4334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/categories?post=4334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techtonikamedia.com\/ro\/wp-json\/wp\/v2\/tags?post=4334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}