Morem Group contacted TECHTONIKA Media to reposition their brand to better reflect their growing business but also their expertise on a wide variety of projects.
As a custom furniture manufacturer, Morem Group worked with individual clients, but also took on large scale commercial projects for their B2B clients.
Morem Group wanted a brand that represented what the company stood for today, highlighted their unique selling point, their versitility and a logo that would hint at their modern, angular designs.
Our CREATIVE PROCESS
We also took the team through a process of establishing Morem’s Brand DNA from both a messaging and visual perspective. We analyzed their target audience, their unique selling proposition and how they were conveying that message on their social media platforms.
We drew out a new direction for the brand that better reflected their modern and versatile approach to the business, but also developed a consistent brand design that would carry on throughout all of their future assets.
After launching the brand’s new visual identity and messaging, we continued to shape and refine what Morem meant as a service provider. We developed additional assets that would further establish the new brand identity and cement Morem’s new position in the market.
We created a series of templates for their social media platforms for a more cohesive approach to their visual communication as well as print and digital assets they could use to further promote the Morem Brand.
For the better part of the last year we have been in the process of “reinventing” our brand – logo, slogan and establishing a brand identity.
We have worked with several other companies but we never managed to find in the delivered assets the values and vision we believed in and wanted to see in our logo.
We met Teodora from TECHTONIKA Media and things slowly started to fall into place like a pieces of a puzzle. The creation process started with a test where the founding members of Morem Group answered several questions with the purpose of identifying our mission, vision, values. The end the result of the process was a complex creative solution, with 3 options for logos and slogans, business cards and templates for social media visuals.
Attention to detail, creativity, aesthetic feeling, the quick and timely turn around are qualities hard to come by, but Morem Group got all of these and more collaborating with Techtonika Media and the feedback we in turn received from our clients confirmed all of these.
Thank you for the memorable experience, we will definitely be collaborating in the future as well and we will keep recommending you.