Cars2Click is a online platform aimed at the professional car dealership market. They have developed a full rage of tools in other to help their users analyze and price their products. The platforms uses AI and data to forecast trends and fast selling cars.
TECHTONIKA Media partnered with Cars2Click to develop a user friendly interface for their digital platform ad well as an enhanced user experience. The scope of the project was to make all derived data easily accessible, but also visually engaging through the use of charts, graphs and infographics.
Another important aspect was for the platform to visually reflect Cars2Click’s established brand and style.
Our CREATIVE PROCESS
The main challenged we faced was adapting a design solution to an already existing infrastructure, with minimal flexibility on functionality.
We developed a design solution that made use of easily adjustable multi-step processes to navigate the platform’s many functionalities.
We incorporated Cars2Click brand elements to establish a visually cohesive style to match their technical solution.
Because the platform enlists Ai and data driven forecasting, bringing the technological elements to the forefront of the design was a must.
Our Design Solution
Our Typeface of choice for this project was “Raleway”, a very modern and straightforward solution for digital interfaces with a tech component. We incorporated Cars2Click brand colors, a dark blue and an accent shade of light blue, both tied together with a light grey, which acted as out dashboard background.
To make the information derived by the platform easy to process, we went for an infographic approach to how results were displayed.
I can definitely say we qualify as a “success story” with the implementation of our app’s new design. We contacted Techtonika Media when we decided to completely redesign our application cars2view.com.
Since the very beginning, the support and guidance we received where extremely helpful in getting a much improved User interface and overall better user experience for our app.
I definitely recommend working with Techtonika Media!